Trust-building processes in tourist coopetition: The case of a Polish region

Katarzyna Czernek and Wojciech Czakon

Tourism Management, 2016, vol. 52, issue C, 380-394

Abstract: This study examines the role of trust in establishing collaboration between two individual competing tourism firms. The study contributes to the existing body of knowledge by investigating how various trust-building processes influence dyadic coopetition in five municipalities in Poland. The literature suggests eight different trust-building mechanisms at various levels of analysis and collaborative endeavors. Our results indicate four processes important to start dyadic coopetition, which are based on: calculation, emotional bond, reputation and embeddedness in social networks. Our findings also show that if trust based on calculation is not reported, then even several trust-building processes combined do not lead to coopetition. Moreover, trust does not appear as a homogenous concept, and different trust-building processes do generate different effects. The results show that trust may play both positive and negative roles in coopetition formation.

Keywords: Trust; Trust-building processes/mechanisms; Coopetition; Collaboration; Competitor; Tourist region; Poland (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (19)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:52:y:2016:i:c:p:380-394

DOI: 10.1016/j.tourman.2015.07.009

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