Tourist loyalty to a local cultural event: The case of Turkmen handicrafts festival

Arman Akhoondnejad

Tourism Management, 2016, vol. 52, issue C, 468-477

Abstract: The purpose of this research was to examine a comprehensive model of attendee loyalty at a local festival. More specifically, the research tested a model linking festival authenticity to festival quality, value, satisfaction, trust and loyalty to a given festival. Using convenience sampling method, empirical data was collected at the Turkmen handicrafts festival in Gonbad-e-Kavoos, the most important city in the Turkmen Sahra region, Iran. A sample of 301 domestic tourists who attended the festival was surveyed. Applying structural equation modeling, the findings showed that perceived authenticity influenced perceived quality, value and satisfaction. Perceived quality was found to have the direct effect on perceived value, satisfaction and trust. Perceived value affected satisfaction, trust and loyalty. Satisfaction had the direct effect on loyalty and so did trust.

Keywords: Festival authenticity; Festival quality; Festival value; Satisfaction with festival; Trust in festival; Loyalty to festival (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (28)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:52:y:2016:i:c:p:468-477

DOI: 10.1016/j.tourman.2015.06.027

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