 Impact of government policy and environment quality on visitor loyalty to Taiwan music festivals: Moderating effects of revisit reason and occupation typeYao-Kuei Lee Tourism Management, 2016, vol. 53, issue C, 187-196 Abstract: Tourists' repeat patronage is a prerequisite for sustainable festivals. Past studies have examined tourist cognition, affection, and conation to festivals. Government involvement in festivals has increased during the past decade; however, few studies have examined how government policy and environment quality influence visitor loyalty to festivals. Using sample data collected from 931 visitors during spring music festivals held in Southern Taiwan, this study used a structural equation model (SEM) with latent variables to examine these influences. The results suggest that government policy positively influences perceived environment quality, visitor satisfaction, and loyalty to festivals. Furthermore, the results from a multigroup SEM approach reveal that tourists' revisit reason (revisit festival versus other) and occupation type (student versus nonstudent) moderate the relationships between government policy and festival loyalty. Implications on festival planning and government policymaking are discussed. Keywords: Music festival; Festival loyalty; Government policy; Structural equation modeling (SEM); Moderating effect (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:53:y:2016:i:c:p:187-196 DOI: 10.1016/j.tourman.2015.10.004 Access Statistics for this article Tourism Management is currently edited by Chris Ryan More articles in Tourism Management from Elsevier |
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