Towards a taxonomy of tourism products

Bob McKercher

Tourism Management, 2016, vol. 54, issue C, 196-208

Abstract: This paper proposes a seven tiered taxonomy of tourism products in an effort to add some structure to the vast array of offerings available today. The paper adopts a phenetic method to group products hierarchically, using a modified version of the marketing-oriented product hierarchy system. Five broad Need Families are identified including: Pleasure, Personal Quest, Human Endeavour, Nature and Business. They incorporate 27 Product Families and 90 Product Classes.

Keywords: Taxonomy; Tourism product; Classification (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:54:y:2016:i:c:p:196-208

DOI: 10.1016/j.tourman.2015.11.008

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