Modifying and applying time and cost blocks: The case of E-Da theme park, Kaohsiung, Taiwan
Anestis K. Fotiadis
Tourism Management, 2016, vol. 54, issue C, 34-42
Abstract:
The main purpose of this study is to modify and apply a management tool called time and cost blocks (TCB). The model was modified to adjust how the “benefit indicator” was measured and further enhanced by inclusion of visitor satisfaction scores and revisiting intention. Data collection was accomplished by means of a diary-type semi-structured questionnaire, which was administered in face-to-face interviews with 655 visitors of the E-Da World theme park in Kaohsiung, Taiwan. The results indicate that participation intensity (PI) and benefit indicator (BI) have a significant relationship with satisfaction and revisiting intention.
Keywords: Visitor behavior; Theme park; Time and cost block (TCB); Taiwan (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (4)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:54:y:2016:i:c:p:34-42
DOI: 10.1016/j.tourman.2015.10.013
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