Travel web-site design: Information task-fit, service quality and purchase intention

Dedeke, Adenekan (Nick)

Tourism Management, 2016, vol. 54, issue C, 541-554

Abstract: Several studies have explored how buyers form intentions to purchase products online. However, few studies have focused on the role that information-task fit and website design quality exert on perceived service quality and purchase intent. The data used for this study was gathered during experiments conducted on Amazon's Mechanical Turk's crowd sourcing platform. The results indicated that website design influenced perceived product quality and online purchase intentions. The implications of these results for future research and website design are presented.

Keywords: Website design quality; Product quality; Empirical research; Purchase intentions; Information-task fit (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (14)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:54:y:2016:i:c:p:541-554

DOI: 10.1016/j.tourman.2016.01.001

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