 Using a Delphi approach to identify managers' preferences for visitor interpretation at Canterbury Cathedral World Heritage SiteRoy Ballantyne, Karen Hughes and Nigel Bond Tourism Management, 2016, vol. 54, issue C, 72-80 Abstract: Religious heritage sites have seen a remarkable increase in tourist visitation. To cater for the changing, and sometimes conflicting needs of visitors, many religious sites are developing interpretive plans to enhance the provision of on-site experiences. Interpretive plans are normally negotiated between the owners/managers of a site and an interpretation team. This study uses a Delphi approach to ‘negotiate’ owner/management preferences regarding key interpretive topics and themes to inform the development of a visitor interpretive plan for the Canterbury Cathedral World Heritage Site. Sixty-eight interpretive topics were reduced to twenty-one grouped under three themes: past, present and future spiritual development; aesthetic and architectural features; and the cathedral as a working community. The usefulness of the Delphi approach as a means to negotiate a consensus view of owners/managers' interpretive priorities and preferences within a planning context is discussed. Methodological issues arising when using a Delphi approach are also addressed. Keywords: Religious heritage site; Visitor interpretation; Canterbury Cathedral; Delphi technique (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:54:y:2016:i:c:p:72-80 DOI: 10.1016/j.tourman.2015.10.014 Access Statistics for this article Tourism Management is currently edited by Chris Ryan More articles in Tourism Management from Elsevier |
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