Strategic and tactical price decisions in hotel revenue management

Graziano Abrate and Giampaolo Viglia

Tourism Management, 2016, vol. 55, issue C, 123-132

Abstract: Dynamic pricing techniques allow using a number of variables in a tactical way compared to standard catalogue prices. This study merges in a conceptual model the relevance of the tactical and the strategic dimension of these variables, classified according to their tangible, reputational or contextual nature.

Keywords: Dynamic prices; Competition; Online reputation; Hedonic pricing model; Shapley-Owen decomposition (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (41)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:55:y:2016:i:c:p:123-132

DOI: 10.1016/j.tourman.2016.02.006

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