Residents' perceptions of wine tourism development

Shuangyu Xu, Carla Barbieri, Dorothy Anderson, Yu-Fai Leung and Samantha Rozier-Rich

Tourism Management, 2016, vol. 55, issue C, 276-286

Abstract: Wine trails have been studied insufficiently within the tourism literature despite of their recent rapid development worldwide. In response, this study examines residents' perceptions of wine tourism development in terms of personal benefits and community impacts. It also explores whether residents' socio-demographics and levels of wine enthusiasm, and wine trails' tourism characterization influence residents' perceptions. Following a stratified random sampling procedure, residents living along two wine trails in the Piedmont region of North Carolina (U.S.) were surveyed. Results indicate that residents are neutral in their perceptions of the Piedmont wineries in terms of both personal benefits and community impacts. Residents' socio-demographics and level of wine enthusiasm, as well as the comprehensiveness of wine trails' tourism amenities were significantly associated with residents' perceptions. Results also indicate that personal benefits mediate residents' perceptions of community impacts. In addition to the oretical and methodological contributions, this paper outlines management implications for wine trails.

Keywords: Attitudes; Community Impacts; Personal Benefits; Residents' Perceptions; Wine trail; Wine tourism (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (12)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:55:y:2016:i:c:p:276-286

DOI: 10.1016/j.tourman.2016.02.016

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