Reality TV, audience travel intentions, and destination image

Hui Fu, Ben Haobin Ye and Junzhi Xiang

Tourism Management, 2016, vol. 55, issue C, 37-48

Abstract: Film/TV induced-tourism research has proliferated in recent decades. Nevertheless, there is a lack of cross-disciplinary academic investigation into audiences' psychological processing of film tourism. In this study, the relationships and intervening mechanisms between audience involvement and tourist behavioral intentions were examined. Hypotheses were tested on a sample of 355 respondents, with the use of structural equation modeling and bootstrapping analysis. A popular reality show “Where are we going, Dad?” was the focus of our study. The empirical results indicate that audience involvement influences tourists' behavioral intentions through the mediating role of cognitive and affective images. The findings contribute to an improved understanding of how audience involvement affects tourist behavioral intentions, and the extent to which destination image mediates the relationship. Practical implications of using reality TV shows for marketing are drawn from the findings of our study.

Keywords: Audience involvement; Destination image; Behavioral intentions (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (20)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0261517716300097

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:55:y:2016:i:c:p:37-48

DOI: 10.1016/j.tourman.2016.01.009

Access Statistics for this article

Tourism Management is currently edited by Chris Ryan

More articles in Tourism Management from Elsevier
Bibliographic data for series maintained by Catherine Liu ().