Push or pull? Identifying rock climbing tourists' motivations

Meltem Caber and Tahir Albayrak

Tourism Management, 2016, vol. 55, issue C, 74-84

Abstract: The aims of this research are to clarify the motivations of rock climbing tourists by using a push and pull framework and to investigate the relationship between tourist motivation and overall satisfaction. In a survey of 473 rock climbing tourists in the Geyikbayırı region in Antalya, Turkey, the most important push motivations were identified as ‘physical setting’ and ‘challenge’, while ‘climbing novelty seeking’ and ‘climbing tourism infrastructure’ were the most important pull motivations. Furthermore, the findings of this study indicated that overall satisfaction of rock climbers can be determined by their push and pull motivations. The results also showed that motivations of rock climbers differ according to their experience levels. The paper ends with theoretical contributions of the study and its managerial implications.

Keywords: Rock climbing; Motivation; Push and pull factors; Destination; Experience (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (17)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:55:y:2016:i:c:p:74-84

DOI: 10.1016/j.tourman.2016.02.003

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