 News framing effects on destination risk perceptionGrzegorz Kapuściński and Barry Richards Tourism Management, 2016, vol. 57, issue C, 234-244 Abstract: News coverage of hazards is often commented to be of critical importance to individuals' perceived risk associated with tourist destinations. Despite the significance of this issue to the global tourism industry, the link between portrayals of hazards and audience reception is rarely studied in this context. This study adopted the framing theory to evaluate media effect on tourists' perceived risk of portrayals of terrorism and political instability incidents. This involved a survey-embedded experiment which manipulated potential elements of a news report concerning a hazard. The content of fictitious articles used in the experiment was created on the basis of extant risk perception theories. Results revealed that the use of risk amplifying frame and risk attenuating frame result in higher and lower ratings of risk respectively. Moreover, tourist psychographic characteristics were found to moderate the influence of news frames on perceived risk. Implications for tourism destination managers and marketers were discussed. Keywords: Perceived risk; Media effects; Emphasis framing; Terrorism; Political instability (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:57:y:2016:i:c:p:234-244 DOI: 10.1016/j.tourman.2016.06.017 Access Statistics for this article Tourism Management is currently edited by Chris Ryan More articles in Tourism Management from Elsevier |
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