Determinants of tourism ticket pricing for ancient villages and towns: Case studies from Jiangsu, Zhejiang, Shanghai and Anhui provinces

Wenzhi Wu, Liping Zhang and Fudong Qiu

Tourism Management, 2017, vol. 58, issue C, 270-275

Abstract: Tourism in ancient villages and towns represents a typical form of heritage tourism in rural China. It has always been regarded as an effective way to promote cultural heritage protection and rural community development. However, this type of tourism involves many stakeholders with different interests and demands, which sometimes results in conflicts. In the process of protecting against heritage and tourism exploitation, tourism in ancient villages and towns can face numerous challenges. Among these is the mode of ticket pricing, which directly relates to the interests of each stakeholder, and problems of competing demands that may become the focus of disputes. Through field research and inductive analysis of the ancient villages and towns in Jiangsu, Zhejiang, Shanghai and Anhui provinces, four kinds of ticket pricing is identified: (a) the fully enclosed charge mode with a single-ticket ticket system for whole scenic spots; (b) the half-closed charge mode with binding ticket system for some consumption items; (c) the half-opened charge mode with limited ticket system for some self-operated scenic spots; and (d) the fully opened charge mode with a free ticket system for the whole scenic spots.

Keywords: Ancient villages and towns; Ticket charge mode; Influencing factors (search for similar items in EconPapers)
Date: 2017
References: View complete reference list from CitEc
Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:58:y:2017:i:c:p:270-275

DOI: 10.1016/j.tourman.2016.03.011

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