Destinations strategic groups via Multivariate Competition-based IPA
Andrea Guizzardi and
Tourism Management, 2017, vol. 58, issue C, 40-50
This paper aims at developing a sound methodology for both extending Importance-Performance Analysis (IPA) to the consideration of many tourism destinations simultaneously, and defining the prioritization of core attributes in each. Multivariate Competition-based IPA (MCIPA) allows to provide detailed information of particular utility for destination management, through a synthetic representation, accounting also for the geographical and administrative context.
Keywords: Destinations' competitiveness; Strategic groups; Multivariate clustering (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:58:y:2017:i:c:p:40-50
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