Exploring tour guiding styles: The perspective of tour leader roles

Sheng-Hshiung Tsaur and Hsiu-Yu Teng

Tourism Management, 2017, vol. 59, issue C, 438-448

Abstract: Although previous studies have investigated the tour leadership styles of tour leaders, no scale is available for evaluation. The purpose of this study was to develop a reliable and valid measurement for assessing tour guiding styles from the perspective of tour leaders' roles. Following in-depth interviews, content analysis, and a Q-sort method, we generated the initial items. Twelve tour guiding styles were extracted from an exploratory factor analysis on 243 tour leaders. A confirmatory factor analysis on 474 tour members was then performed to identify the validity of the 43-item tour guiding styles scale. This study extends current knowledge of the tour guiding styles of tour leaders and provides a foundation for building future theoretical concepts of related constructs. The scale provides a useful tool for tour leaders to measure their guiding styles. Furthermore, the results can serve as a reference for travel agencies in arranging tour leaders.

Keywords: Tour leader; Guiding style; Package tour; Measure (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:59:y:2017:i:c:p:438-448

DOI: 10.1016/j.tourman.2016.09.005

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