Exploring a theme park's tourism carrying capacity: A demand-side analysis

Yingsha Zhang, Li, Xiang (Robert), Qin Su and Xingbao Hu

Tourism Management, 2017, vol. 59, issue C, 564-578

Abstract: To better understand a theme park's tourism carrying capacity (TCC), this paper proposes a conceptual framework that classifies the determinants of theme park TCC across three levels: fundamental determinants, mediating determinants, and direct determinants. The authors empirically tested a portion of the framework from the demand side by surveying 1356 visitors at a theme park in China. PLS path modeling, one-way ANOVA, linear regression, and multi-group moderation tests were used to analyze the impacts of attendance from a visitor perspective, day perspective, and visitor perspective at different attendance levels. Results indicate that theme park attendance either directly and/or indirectly affects visitors' experience, satisfaction, and behavioral intention. Theme park attendance also moderates the effects of visitors' experience on visitor satisfaction and behavioral intention, all of which determine a theme park's TCC. Corresponding management practices are recommended based on these results.

Keywords: Tourism carrying capacity; Theme park; Attendance; Visitor experience; Wait; Visitor satisfaction; Behavioral intention (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:59:y:2017:i:c:p:564-578

DOI: 10.1016/j.tourman.2016.08.019

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