The effect of destination social responsibility on tourist environmentally responsible behavior: Compared analysis of first-time and repeat tourists

Lujun Su and Scott R. Swanson

Tourism Management, 2017, vol. 60, issue C, 308-321

Abstract: Utilizing a Stimulus-Organism-Response (S-O-R) framework, this study presents and examines an integrated model that investigates consumption emotions (positive and negative) and tourist-destination identification as mediating variables between perceived destination social responsibility and the environmentally responsible behavior of Chinese tourists (n = 539). Previous research has suggested that prior experience with a service can impact the relationships between constructs; as such, this study also investigates the potential moderating impact of visitation frequency on the proposed model. Findings indicate that consumption emotions (positive and negative) and tourist-destination identification do mediate the effect of perceived destination social responsibility and environmentally responsible behavior. Only positive emotions were found to significantly impact tourist-destination identification. A moderating effect for first-time, relative to repeat visitors, was found for some paths between the investigated constructs in the proposed model. Theoretical and managerial implications are discussed, limitations provided, and future research directions suggested.

Keywords: Destination social responsibility; Emotion; Identification; Environmentally responsible behavior (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (47)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:60:y:2017:i:c:p:308-321

DOI: 10.1016/j.tourman.2016.12.011

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