Visiting friends or relatives?

Elisa Backer, Friedrich Leisch and Sara Dolnicar

Tourism Management, 2017, vol. 60, issue C, 56-64

Abstract: Visiting friends and relatives (VFR) contributes significantly to tourism activity and revenues, accounting for about 48 percent of domestic travel in Australia. Implicit in most discussions of VFR travel is that it represents one homogeneous market. This paper examines this assumption and demonstrates – based on data from 67,024 domestic and international tourists to Australia – that this is not the case. The profile of people visiting friends (VFs) differs significantly from that of people visiting relatives (VRs). This finding has major implications for tourism marketing which need to target VFs or VRs in distinctly different ways, rather than generically marketing to VFR travellers.

Keywords: VFR; Visiting friends; Visiting relatives; Tourism marketing (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:60:y:2017:i:c:p:56-64

DOI: 10.1016/j.tourman.2016.11.007

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