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Event tourism and event imposition: A critical case study from Kangaroo Island, South Australia

Freya Higgins-Desbiolles

Tourism Management, 2018, vol. 64, issue C, 73-86

Abstract: Events are increasingly a focus for destination marketing organisations because of the tourists numbers and spending they attract. As a result, an event tourism phenomenon has emerged which seeks to exploit events as tourism assets for growing tourism. Such practices may have significant consequences for local communities. This article offers a case study analysis of the 2011 Kangaroo Island Pro-Surf and Music Festival to illustrate how such dynamics can play out. This event was developed by event tourism authorities without pre-consultation with the impacted community, which led to community opposition. This opposition undermined the event's success and future. This work offers a detailed case study that provides some insight into the policy dynamics of the event instigators operating under a neoliberal policy paradigm. This article contributes to efforts to build knowledge resulting from critical deconstructions of political and economic dynamics that shape tourism policy and planning (Dredge & Jamal, 2015).

Keywords: Event tourism; Community consultation; Community opposition; Event sustainability; Neoliberalism; Event imposition; Critical deconstruction; Policy and planning (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:64:y:2018:i:c:p:73-86

DOI: 10.1016/j.tourman.2017.08.002

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