Constructing a model of exhibition attachment: Motivation, attachment, and loyalty

Xiaoli Yi, Xiaoxiao Fu, Wenmin Jin and Fevzi Okumus

Tourism Management, 2018, vol. 65, issue C, 224-236

Abstract: Drawing upon the theory of place attachment, this study proposes an innovative concept of exhibition attachment. Based on an in-depth literature review, a conceptual model of exhibition attachment was constructed, including push/pull motivation, attachment, and loyalty. To test the model, empirical data was collected from attendees at a trade exhibition. The results show a certain degree of correlation between attendees' push motivation and pull motivation. Pull motivation had a significant impact on exhibition dependence, which in turn had a positive and strong impact on exhibition identity. While both exhibition dependence and exhibition identity had an impact on attendees’ loyalty, exhibition identity had a greater impact on exhibition loyalty. The theoretical and managerial implications of these results are discussed.

Keywords: Exhibition attachment; Motivation; Push; Pull; Exhibition loyalty; China (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:65:y:2018:i:c:p:224-236

DOI: 10.1016/j.tourman.2017.10.006

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