The intention to adopt electric vehicles: Driven by functional and non-functional values

Liu Han, Shanyong Wang, Dingtao Zhao and Jun Li

Transportation Research Part A: Policy and Practice, 2017, vol. 103, issue C, 185-197

Abstract: This study aims to investigate consumers’ intention to adopt electric vehicles (EVs) from the consumption value perspective. Drawing from consumption value theory, consumers’ value perceptions of EVs are classified into functional values (monetary, performance and convenience values) and non-functional values (emotional, social and epistemic values). We try to explore how consumers’ intention to adopt EVs is affected by these two groups of values and how such effects are mediated by their attitude towards EVs. Via a survey of car drivers in Hefei, China, 607 responses were obtained to empirically test the relationships. The results indicate that the perceived functional value have both direct and indirect effects on consumers’ intention to adopt EVs. While the perceived non-functional value have only indirect effects on the adoption intention, which is mediated by attitude. This research deepens the existing understanding of consumers’ multi-dimensional value perceptions towards EVs. In practice, the findings could provide sensible guidelines for making the marketing strategies and offer references for policy makers to enhance the operability and pertinence of current policies.

Keywords: Electric vehicles; Functional values; Non-functional values; Attitude; Adoption intention (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (62)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0965856416309971
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:transa:v:103:y:2017:i:c:p:185-197

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/supportfaq.cws_home/regional
https://shop.elsevie ... _01_ooc_1&version=01

DOI: 10.1016/j.tra.2017.05.033

Access Statistics for this article

Transportation Research Part A: Policy and Practice is currently edited by John (J.M.) Rose

More articles in Transportation Research Part A: Policy and Practice from Elsevier
Bibliographic data for series maintained by Catherine Liu ().