Acceptability of electric vehicle aimed measures: Effects of norm activation, perceived justice and effectiveness

A. Nordlund, J. Jansson and K. Westin

Transportation Research Part A: Policy and Practice, 2018, vol. 117, issue C, 205-213

Abstract: In this study a model was applied on consumer acceptance of commonly implemented EV focused measures. The model is based on a norm-activation process as defined in the Value-Belief-Norm theory and the Norm-Activation Model. The study was based on a questionnaire survey study on three groups of car owners; conventional fossil fuel vehicle owners (CV, n = 312, owners of vehicles run on alternative fuels except electricity (AFVnon-electric, n = 386), and owners of some form of electric vehicle (EV, n = 494). The results indicate that activating a personal normative reasoning in people can have a positive influence on the level of acceptance of EV aimed policy measures. It is important that policy makers develop policies that are perceived as just and effective, which as a consequence are then more acceptable to citizens.

Keywords: Norm-activation; Beliefs; Transportation policy; Acceptability; Electric vehicle (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (22)

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DOI: 10.1016/j.tra.2018.08.033

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