EconPapers    
Economics at your fingertips  
 

Airline brand choice in a duopolistic market: The case of New Zealand

Isaac Levi Henderson, Kan Wai Hong Tsui, Thanh Ngo, Andrew Gilbey and Mark Avis

Transportation Research Part A: Policy and Practice, 2019, vol. 121, issue C, 147-163

Abstract: This study examines how consumers choose between airlines for domestic flights within New Zealand, where there are only two major airlines, a full-service carrier (FSC) and a low-cost carrier (LCC). Using semi-structured qualitative interviews, information about 209 participants’ most recent domestic flights is elicited. The authors identify the reason(s) behind why passengers chose their airline (i.e., post-consumption) as well as the important factor(s) in determining which airline they will fly on in the future (i.e., pre-consumption). There are 11 major reasons (post-consumption), and 10 major important factors (pre-consumption). These are associated with gender, age, occupation, citizenship, travel characteristics (frequency, recency and purpose) and whether the flight was for/from international transit. Probit regressions are used to predict airline choice based upon the pre-consumption and post-consumption themes, respectively. The findings suggest that airline managers should focus on market penetration through fundamental airline attributes (price, time and reliability) to grow market share.

Keywords: Brand choice; Airline marketing; Behavioural loyalty; Self-generated validity; Duopolistic markets; Double jeopardy (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0965856418307481
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:transa:v:121:y:2019:i:c:p:147-163

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/supportfaq.cws_home/regional
https://shop.elsevie ... _01_ooc_1&version=01

Access Statistics for this article

Transportation Research Part A: Policy and Practice is currently edited by John (J.M.) Rose

More articles in Transportation Research Part A: Policy and Practice from Elsevier
Bibliographic data for series maintained by Dana Niculescu ().

 
Page updated 2019-07-22
Handle: RePEc:eee:transa:v:121:y:2019:i:c:p:147-163