 The online pricing strategy of low-cost carriers when carbon tax and competition are consideredQiang Cui Transportation Research Part A: Policy and Practice, 2019, vol. 121, issue C, 420-432 Abstract: We study the optimal price and optimal profit for low-cost carriers when they adopt two ticket booking channels: official website and online travel agencies (OTA). Compared with existing research, we consider the impacts of carbon tax and the competitions among the airlines. Then we apply the actual example of Ryanair and Qunar.com to analyze the results under different circumstances. The main findings are: 1. Without regard to other costs, Ryanair should select B757 as the single aircraft type to replace A320. 2. For the low-cost carriers, the main channel to sell tickets should be official website. 3. Passenger loyalty has an important impact on the optimal price and the total profit of the airlines. Keywords: Official website; Online travel agencies; Low-cost carrier; Carbon tax; Competition (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:transa:v:121:y:2019:i:c:p:420-432 Ordering information: This journal article can be ordered from DOI: 10.1016/j.tra.2019.02.002 Access Statistics for this article Transportation Research Part A: Policy and Practice is currently edited by John (J.M.) Rose More articles in Transportation Research Part A: Policy and Practice from Elsevier |
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