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Transportation service bundling – For whose benefit? Consumer valuation of pure bundling in the passenger transportation market

Sergio Guidon, Michael Wicki, Thomas Bernauer and Kay Axhausen

Transportation Research Part A: Policy and Practice, 2020, vol. 131, issue C, 91-106

Abstract: Novel approaches to service bundling in the passenger transportation market are enabled by technology driven innovations and give rise to so called Mobility as a Service (MaaS) concepts. These approaches promise to increase the accessibility of existing public transportation services, possibly decrease car ownership rates and lower the environmental burden of the transportation system. However, the potential effects of comprehensive service bundles in the passenger transportation market are still largely unclear.

Keywords: Mobility as a Service; MaaS; Willingness to pay; Mixed logit; Consumer valuation; Discrete choice experiment (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1016/j.tra.2019.09.023

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