Determinants to parking mode alternatives: A model integrating technology acceptance model and satisfaction–loyalty model

Zhipeng Niu, Xiaowei Hu, Shouming Qi, Haihua Yang, Siqing Wang and Shi An

Transportation Research Part A: Policy and Practice, 2021, vol. 152, issue C, 216-234

Abstract: As an emerging technology that does not rely on the construction of several parking facilities and effectively relieves the pressure of urban parking, shared parking is widely promoted. However, users may turn to conventional parking mode because of concerns about the performance of shared parking modes. Therefore, to determine why users change parking mode and to improve the behavior patronage rate of shared parking mode, studying the factors influencing users’ behavior intentions is very important. Technology acceptance model and satisfaction–loyalty model are combined to construct a comprehensive framework for analyzing the key factors that affect the behavioral intentions of shared parking mode and to describe the multidimensional characteristics of the behavioral intentions. The hypotheses were tested and analyzed on the basis of the empirical data of Harbin and the structural equation model (SEM). Eventually, a multigroup SEM analysis, which takes gender as a moderating variable, is used. Results show that the re-patronage of shared parking is significantly affected by its technology acceptance and that the perceived risk is the key variable leading to change parking mode. In addition, the factor invariance of the identified model framework is examined against gender, and few significant differences are found. The framework is expected to contribute to operators in increasing their market share of shared parking services and to governments in promoting new transportation technologies in cities.

Keywords: Shared parking; Technology acceptance model; Satisfaction–loyalty model; Behavioral intentions; Loyalty (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (7)

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DOI: 10.1016/j.tra.2021.08.010

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