Electric vehicles adoption behaviour: Synthesising the technology readiness index with environmentalism values and instrumental attributes

Nasir Salari

Transportation Research Part A: Policy and Practice, 2022, vol. 164, issue C, 60-81

Abstract: Since the introduction of Electric Vehicles (EVs) into the consumer market, the most important question has been how to persuade people to adopt this product. This is a very challenging mission for the industry and governments due to the nature of the product. It is a revolutionary innovation which means that it imposes major shifts in driving behaviour. The adoption rate however is slowly growing worldwide. Previous studies have shed light on the mechanism in which consumers express willingness to purchase EVs, mainly from the perspective of instrumental attributes (the perceived functional aspects of EVs) and the environmentalism values. This paper includes some behavioural traits to previous prediction models as plausible drivers to purchase EVs: Technology Readiness Index (TRI), and Desire for Unique Consumer Products (DUCP). These traits were synthesised with the aforementioned instrumental attributes and environmentalism values to offer a broad perspective on what drives the purchase intention of EVs.

Keywords: Electric Vehicles; Technology Readiness; Environmentalism Values; Instrumental Attributes; Consumer Behaviour (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (7)

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DOI: 10.1016/j.tra.2022.07.009

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