Exploring tourist preference for Mobility-as-a-Service (MaaS) – A latent class choice approach

Ching-Fu Chen, Chiang Fu and Yu-Chun Chen

Transportation Research Part A: Policy and Practice, 2023, vol. 174, issue C

Abstract: Mobility-as-a-Service (MaaS) provides travelers with a single digital travel platform that integrates information, booking, and payment with considerable discounts. Existing MaaS studies mainly focus on commuters’ daily mobility instead of tourists’ mobility during their stay at destinations. However, the tourist market is a potential but neglectedMaaS market. To explore tourist preference for MaaS bundled services, this research examines the preference heterogeneity of tourist-specific MaaS bundles among 491 Taiwanese tourists by using the latent class choice model. The choice experiments are designed by seven MaaS bundle attributes, including public transport, shared bike, shared e-moped, shared car, shopping discount, attraction ticket discount and price. Three tourist classes, namely, MaaS Skeptics, MaaS Supporters, and MaaS Enthusiasts, are identifiedbased upon threeattitudinallatent variables (hedonic motivation,Attitude toward MaaS and mobile application factor) as well as socioeconomic characteristics. The resultsprovided evidence of a tourist-specific MaaS market andpreference heterogeneity among various tourist classesin Taiwan. Class profiles and scenario analyses of pro-MaaS propensity for three classes were conducted to provide deeper insights into preference variations. Implications and recommendations for developing more customized MaaS bundles for tourists are provided herein.

Keywords: Mobility-as-a-Service; Service bundles; Tourist preference; Attitudes; Latent class choice model (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0965856423001702
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:transa:v:174:y:2023:i:c:s0965856423001702

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/supportfaq.cws_home/regional
https://shop.elsevie ... _01_ooc_1&version=01

DOI: 10.1016/j.tra.2023.103750

Access Statistics for this article

Transportation Research Part A: Policy and Practice is currently edited by John (J.M.) Rose

More articles in Transportation Research Part A: Policy and Practice from Elsevier
Bibliographic data for series maintained by Catherine Liu ().