Environmental performance and firm strategies in the dutch automotive sector

A. van der Vooren, F. Alkemade and M.P. Hekkert

Transportation Research Part A: Policy and Practice, 2013, vol. 54, issue C, 111-126

Abstract: This paper explores how automotive firms positioned their portfolio since the introduction of energy labels for cars. Using data on product characteristics of automobiles offered on the Dutch market over the period 2001–2010, we analyse how car manufacturers’ product portfolios have changed. Portfolio changes by the top 15 car manufacturers in the Netherlands are analysed. Though the analysis shows that manufacturers move in a similar direction towards a portfolio with cleaner vehicles, the different manufacturers have chosen very different portfolio management strategies. In particular the manufacturers that followed a portfolio strategy of relatively large propulsion efficiency improvements without large weight changes increased their sales numbers compared to other car manufacturers. Manufacturers lagging behind with CO2 emission reduction performed weak in terms of sales.

Keywords: CO2 emission reduction; Eco labels; Eco-innovation; Energy labels; Innovation; Market positioning (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0965856413001274
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:transa:v:54:y:2013:i:c:p:111-126

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/supportfaq.cws_home/regional
https://shop.elsevie ... _01_ooc_1&version=01

DOI: 10.1016/j.tra.2013.07.005

Access Statistics for this article

Transportation Research Part A: Policy and Practice is currently edited by John (J.M.) Rose

More articles in Transportation Research Part A: Policy and Practice from Elsevier
Bibliographic data for series maintained by Catherine Liu ().