Why early adopters engage in interpersonal diffusion of technological innovations: An empirical study on electric bicycles and electric scooters

Sebastian Seebauer

Transportation Research Part A: Policy and Practice, 2015, vol. 78, issue C, 146-160

Abstract: Early adopters promoting electric vehicles in their social network may speed up market uptake of this technology. Apart from their opinion leader status, few previous research details the motivations which turn early adopters into advocates for innovation who approach the non-adopters among their family and friends, or casual acquaintances.

Keywords: Diffusion of innovation; Technology adoption; Opinion leadership; Social norms; Electric vehicle; Structural equation modeling (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (19)

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DOI: 10.1016/j.tra.2015.04.017

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