Strategic pricing under quality signaling and imitation behaviors in supply chains

Qiao Zhang, Georges Zaccour, Jianxiong Zhang and Wansheng Tang

Transportation Research Part E: Logistics and Transportation Review, 2020, vol. 142, issue C

Abstract: We consider a firm producing and selling experience products over two periods with private quality information. Consumers strategically decide their purchasing timing driven by the imitation effect, and the firm chooses pricing policy (dynamic or preannounced) and equilibrium type (separating or pooling, through which true quality information is revealed). Results imply that the firm prefers preannounced pricing but consumers prefer dynamic pricing. Under both pricing schemes, the first-period price decreases but the second-period price increases with the imitation effect. A pooling-pooling equilibrium is always preferred, unless the firm is farsighted and the imitation effect is weak under dynamic pricing.

Keywords: Imitation effect; Dynamic pricing; Preannounced pricing; Information asymmetry (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (12)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S1366554520307237
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:transe:v:142:y:2020:i:c:s1366554520307237

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/600244/bibliographic
http://www.elsevier. ... 600244/bibliographic

DOI: 10.1016/j.tre.2020.102072

Access Statistics for this article

Transportation Research Part E: Logistics and Transportation Review is currently edited by W. Talley

More articles in Transportation Research Part E: Logistics and Transportation Review from Elsevier
Bibliographic data for series maintained by Catherine Liu ().