What leads to value co-creation in reward-based crowdfunding? A person-environment fit perspective

Linlin Su, Xusen Cheng, Ying Hua and Wenping Zhang

Transportation Research Part E: Logistics and Transportation Review, 2021, vol. 149, issue C

Abstract: With the dramatic growth of internet and platform economics, reward-based crowdfunding (RBC) has become prevalent, providing unprecedented opportunities to small- and medium-sized enterprises (SMEs). Nevertheless, crowdfunding projects can find it difficult to succeed. Fundraisers can hardly simultaneously obtain both financial and non-financial benefits. This paper aims to investigate value co-creation including investment and feedback in RBC. After using a focus group to explore the underlying mechanisms of value co-creation in RBC, this research draws from the person–environment fit (P–E fit) theory to develop the research model. We used an online scenario-based survey, 364 valid samples of which were collected. The empirical results show that attractiveness and the P–E fit, including need fulfillment (NF) and value congruence (VC), lead to backers’ intentions to co-create value. Moreover, attractiveness fully mediates the relationship between NF and feedback intention (FI). NF and VC exhibited significantly different effects on FI, in terms of the different product types, that is, entertainment and technology in this research.

Keywords: Value co-creation; Reward-based crowdfunding; Person–environment fit theory; Product type (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S1366554521000715
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:transe:v:149:y:2021:i:c:s1366554521000715

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/600244/bibliographic
http://www.elsevier. ... 600244/bibliographic

DOI: 10.1016/j.tre.2021.102297

Access Statistics for this article

Transportation Research Part E: Logistics and Transportation Review is currently edited by W. Talley

More articles in Transportation Research Part E: Logistics and Transportation Review from Elsevier
Bibliographic data for series maintained by Catherine Liu ().