Will self-gifting of streamers hurt unions? Analyzing the union’s compensation mechanism for a live streaming supply chain

Yuwen Da, Qinglong Gou and Chao Liang

Transportation Research Part E: Logistics and Transportation Review, 2023, vol. 177, issue C

Abstract: As an emerging online media for entertainment and social contact, live streaming already has a considerable market after its boom in recent years. On a live streaming platform, as content providers and the agents of providers, streamers and unions are the two most important roles on the supply side. Once streamers join a union, they will be paid according to the union’s compensation mechanism instead of directly paid by the platform.

Keywords: Platform-based operation; Self-gifting behavior; Live streaming; Sharing economy; Game theory (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1016/j.tre.2023.103230

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