Manufacturer blockchain technology adoption strategies for different sales channels in an e-commerce platform supply chain

Qingli Zhao, Zhi-Ping Fan and Minghe Sun

Transportation Research Part E: Logistics and Transportation Review, 2024, vol. 185, issue C

Abstract: Blockchain technology (BT) adoption in a platform supply chain can provide consumers with reliable product information traceability, thus meeting consumer needs and improving product image, but bringing high BT adoption costs to the supply chain members. This work focuses on a dual-channel e-commerce platform supply chain consisting of a manufacturer and two platforms, i.e., a reselling platform and an agent platform, both with established blockchain systems. All four strategies for the manufacturer to adopt and not to adopt BT on the two platforms are examined. The results show that intuitively the manufacturer should (not) adopt BT in the two platforms when its BT adoption cost is low (high). Interestingly, the commission rate charged by the agent platform affects the manufacturer BT adoption decision when the BT adoption cost is moderate, and the manufacturer should adopt BT only in the channel with the agent (reselling) platform if the commission rate is low (high). Counterintuitively, adopting BT in the e-commerce platform supply chain does not necessarily increase product demand. Four extensions are examined to broaden the applicability of the basic models, and some interesting findings are obtained.

Keywords: E-commerce platform supply chain; Blockchain technology adoption strategy; Sales channels; Consumer traceability awareness; Stackelberg game models (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S136655452400098X
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:transe:v:185:y:2024:i:c:s136655452400098x

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/600244/bibliographic
http://www.elsevier. ... 600244/bibliographic

DOI: 10.1016/j.tre.2024.103507

Access Statistics for this article

Transportation Research Part E: Logistics and Transportation Review is currently edited by W. Talley

More articles in Transportation Research Part E: Logistics and Transportation Review from Elsevier
Bibliographic data for series maintained by Catherine Liu ().