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The decline of the traditional travel agent model

José I. Castillo-Manzano and Lourdes López-Valpuesta

Transportation Research Part E: Logistics and Transportation Review, 2010, vol. 46, issue 5, 639-649

Abstract: This article analyzes the struggle between traditional travel agencies and airlines to gain control of the Spanish airline services market. Also analyzed is the strong emergence of a third player, online travel portals that act as online travel agencies. We use a multinomial logit model to study the influence of 27 socio-economic factors and trip attributes on passenger purchase channel choice. The results show that the profile of a passenger who has a greater likelihood of making his/her bookings online is that of a young person, a student or educated to a high level, a habitual traveler, booking a simple journey and using an LCC. The factors linked to an increased likelihood of making purchases by phone include: being male, middle-aged, on a business or short trip, and the passengers usually use a travel agency. Finally, passengers who are over 65Â years of age, with a lower academic level, who use a travel agency and are going to make a more complicated journey, are more likely to purchase their tickets in-store.

Keywords: Airline; ticket; market; Travel; agencies; Low-cost; carriers; e-Commerce; Purchase; channel; Multinomial; logit; model (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (12)

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