A study on pricing and delivery strategy for e-retailing systems
Yeu-Shiang Huang,
Si-Hen Chen and
Jyh-Wen Ho
Transportation Research Part E: Logistics and Transportation Review, 2013, vol. 59, issue C, 71-84
Abstract:
This study investigates the dynamics between price and lead time for an e-retailing system in which one of its commodities is offered by two duopolistic suppliers. A Stackelberg game is formulated by considering the two suppliers as the leaders and the e-retailer as the follower. The proposed model assists the channel members in getting an equilibrium relationship in a competitive environment. The results suggest that when a supplier chooses a shorter lead time as the competitive strategy, the other supplier should choose a lower price for counteraction, and channel members should understand the characteristics of demand before promoting their commodities.
Keywords: Game theory; Price and delivery competition; Internet retailing (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:eee:transe:v:59:y:2013:i:c:p:71-84
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DOI: 10.1016/j.tre.2013.09.002
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