Cruise transport service usage post COVID-19: The health belief model application

Kum Fai Yuen, Muhammad Syukri Bin Saidi, Xiwen Bai and Xueqin Wang

Transport Policy, 2021, vol. 111, issue C, 185-196

Abstract: This study investigates the key psychological factors that influence customer's intention to use cruise services post COVID-19. A theoretical model grounded on consumer and health-driven theories (i.e. perceived value, perceived trust and health belief model) is developed. A survey questionnaire is designed and administered to 376 Chinese consumers. The theoretical model was tested via structural equation modelling. Results reveal that the constructs of the health belief model (i.e. perceived benefits, perceived health threat, self-efficacy and cues to action) have a significant effect on customers' perceived value towards cruise services. Perceived value then has direct and indirect effects on customers' cruise intention through perceived trust. This study enhances academic research by justifying customers' intention to use cruise services via consumer and health-belief viewpoints and provides implications for cruise management and policy formulation.

Keywords: Cruise transport; COVID-19; Health belief model; Perceived value; Trust (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:trapol:v:111:y:2021:i:c:p:185-196

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DOI: 10.1016/j.tranpol.2021.08.002

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