Understanding the urban mobility challenge: Why shared mobility providers fail to attract car drivers

Philip Fitschen, Katrin Merfeld, Jan F. Klein and Sven Henkel

Transport Policy, 2024, vol. 158, issue C, 104-111

Abstract: Reducing urban car traffic has become a global policy objective. A vital element in achieving this objective is the availability of shared mobility providers offering sustainable alternative travel modes such as micromobility, carsharing, and ridehailing. Despite policy and industry efforts, shared mobility options have failed to change the travel patterns of current car users. We explore this urban mobility challenge through an empirical study of 807 urban travelers. Our results show that car drivers estimate travel costs conceptually rather than rationally and consider both trip purpose and length. In particular, car users perceive longer and recreational trips as cheaper per distance driven than shorter and work-related trips. A segmentation analysis reveals that habitual and technology-averse car drivers are particularly susceptible to this skewed cost perception, unlike more frequent transit users. Embedding these results in a case study of current shared mobility options shows that these options are ill-adjusted to the preferences of car travelers but more attractive to current transit users, potentially leading to cannibalization. Based on these findings, we outline several strategies for mobility providers and policymakers to attract car drivers to shared mobility options, thereby contributing to solving the urban mobility challenge.

Keywords: Urban transport; Transport policy; Shared mobility; Travel mode; Travel cost (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0967070X24002610
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:trapol:v:158:y:2024:i:c:p:104-111

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/supportfaq.cws_home/regional
https://shop.elsevie ... _01_ooc_1&version=01

DOI: 10.1016/j.tranpol.2024.09.010

Access Statistics for this article

Transport Policy is currently edited by Y. Hayashi

More articles in Transport Policy from Elsevier
Bibliographic data for series maintained by Catherine Liu ().