Behaviour theory and soft transport policy measures

Sebastian Bamberg, Satoshi Fujii, Margareta Friman and Tommy Gärling

Transport Policy, 2011, vol. 18, issue 1, 228-235

Abstract: The aim is to propose a theoretical grounding of soft transport policy measures that aim at promoting voluntary reduction of car use. A general conceptual framework is first presented to clarify how hard and soft transport policy measures impact on car-use reduction. Two different behavioural theories that have been used to account for car use and car-use reduction are then integrated in a self-regulation theory that identifies four stages of the process of voluntarily changing car use: setting a car-use reduction goal, forming a plan for achieving the goal, initiating and executing the plan, and evaluating the outcome of the plan execution. A number of techniques are described that facilitate the different stages of the process of voluntary car-use reduction and which should be used in personalized travel planning programs.

Keywords: Soft; transport; policy; measures; Personalized; travel; planning; Travel; behaviour; Behavioural; theory (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (91)

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