Guidelines for the display of advertising signs within the road reserve in Brazil

Roberto Dantas Guerra and Marilita Gnecco de Camargo Braga

Transport Policy, 1998, vol. 5, issue 3, 127-137

Abstract: This paper discusses the use of regulated advertising signs within the road reserve to obtain funds for the improvement of highway infrastructure and safety conditions. Laws presently either do not exist or fail to provide appropriate guidance. A review is included of published material, describing the approach used in different countries and providing technical, economic and political support for the guidelines proposed in this paper. These guidelines could provide public agencies with the necessary basic orientation for their implementation, and the conclusions emphasize the action which should follow such implementation.

Date: 1998
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