Economics at your fingertips  

Port marketing from a multidisciplinary perspective: A systematic literature review and lexicometric analysis

Tibor Mandják, Alexandre Lavissière, Julian Hofmann, Yann Bouchery, Mary Catherine Lavissière, Olivier Faury and Romain Sohier

Transport Policy, 2019, vol. 84, issue C, 50-72

Abstract: This paper aims at a systematic analysis of previous academic research on port marketing. First, we posit that port marketing is multidisciplinary by essence, and we analyze whether our assumption is reflected in the academic literature. Second, this paper aims at identifying the theoretical foundations of port marketing in the academic literature. With these two objectives in mind, we first conduct a large systematic literature review, and we identify 369 relevant academic publications over the last 40 years. Second, we implement an automated content analysis – a lexicometric analysis – on the 369 identified articles dealing with port- and marketing-related topics to analyze whether a conceptual field linking port and marketing appears in the literature.

Keywords: Port marketing; Multidisciplinary research; Business-to-business marketing; Lexicometric analysis; Systematic literature review (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This journal article can be ordered from
https://shop.elsevie ... _01_ooc_1&version=01

DOI: 10.1016/j.tranpol.2018.11.011

Access Statistics for this article

Transport Policy is currently edited by Y. Hayashi

More articles in Transport Policy from Elsevier
Bibliographic data for series maintained by Haili He ().

Page updated 2020-05-02
Handle: RePEc:eee:trapol:v:84:y:2019:i:c:p:50-72