Port marketing from a multidisciplinary perspective: A systematic literature review and lexicometric analysis
Mary Catherine Lavissière,
Olivier Faury and
Transport Policy, 2019, vol. 84, issue C, 50-72
This paper aims at a systematic analysis of previous academic research on port marketing. First, we posit that port marketing is multidisciplinary by essence, and we analyze whether our assumption is reflected in the academic literature. Second, this paper aims at identifying the theoretical foundations of port marketing in the academic literature. With these two objectives in mind, we first conduct a large systematic literature review, and we identify 369 relevant academic publications over the last 40 years. Second, we implement an automated content analysis – a lexicometric analysis – on the 369 identified articles dealing with port- and marketing-related topics to analyze whether a conceptual field linking port and marketing appears in the literature.
Keywords: Port marketing; Multidisciplinary research; Business-to-business marketing; Lexicometric analysis; Systematic literature review (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:trapol:v:84:y:2019:i:c:p:50-72
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