Determinants of the adoption of mobile phones for fruit marketing by Vietnamese farmers

Hung Gia Hoang

World Development Perspectives, 2020, vol. 17, issue C

Abstract: Making farmers more informed about information and market opportunities is generally considered a significant way to improve their livelihood. Information Communication and Technologies (ICTs) can be important means of doing that. In order to facilitate farmers’ adoption of ICTs for agricultural produce marketing, it is critical to understand factors that affect its adoption. However, few empirical studies have considered determinants of farmers’ adoption of ICTs for marketing in Vietnam. This research investigates factors that shape adoption of ICT tools (mobile phones) for fruit marketing in Huong Son district, Vietnam. A random sample of 180 was drawn from a total of 325 farmers. Descriptive statistics, inferential statistics and a binary logistic regression were applied to analyse the data. The study concluded that young male farmers living far from local markets, who have high incomes and participate in training programs, have a greater tendency to adopt ICT tools (mobile phones) for fruit marketing. Demographic, socio-economic, situational and institutional characteristics of farmers should be considered when promoting farmers’ adoption of ICT tools for agricultural produce marketing and when selecting marketing information strategies to deliver to small-scale farmers in developing countries.

Keywords: Vietnamese farmers; Adoption; Fruit marketing; Mobile phones; Determinants; Huong Son district (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (12)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:wodepe:v:17:y:2020:i:c:s2452292920300023

DOI: 10.1016/j.wdp.2020.100178

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