Innovative international strategies

Roland Calori, Leif Melin, Tugrul Atamer and Peter Gustavsson

Journal of World Business, 2000, vol. 35, issue 4, 333-354

Abstract: The analysis of practitioners' narratives in four industries--cables and wires, paint, footwear chocolate, and sugar confectionery--shows that innovative international strategies drive the dynamics of international competition. The four industry case studies suggest an empirical classification of innovative international strategies based on four main dimensions: nature of the firm's competitive advantage, process of internationalization, segment scope, and level of coordination across borders. From these dimensions derive six types of innovative international strategies that change the rules of competition. The findings support a proactive view of economic development and strategic management. This framework can inspire decision makers in charge of crafting consistent and effective international strategies, as it shows that strategic choice can transform industry structure.

Date: 2000
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