Cultural clusters: methodology and findings

Vipin Gupta, Paul J. Hanges and Peter Dorfman

Journal of World Business, 2002, vol. 37, issue 1, 11-15

Abstract: There has been almost a half century of effort to identify clusters of societies using the analysis of international-level data. Using the data collected on cultural values and beliefs from 61 nations, GLOBE proposed 10 a priori clusters and used discriminant analysis to confirm the clusters in a split half sample. Cross-validation was performed on the hold out sample. The results provide strong support to the existence of 10 cultural clusters: South Asia, Anglo, Arab, Germanic Europe, Latin Europe, Eastern Europe, Confucian Asia, Latin America, Sub-Sahara Africa, and Nordic Europe.

Date: 2002
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