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Encouraging innovative environmental actions: what companies and managers must do

Catherine A. Ramus

Journal of World Business, 2002, vol. 37, issue 2, 151-164

Abstract: Increasingly environmentally proactive firms are interested in finding ways to encourage employees to take environmental actions that will improve the environmental performance of company operations, products and services. Results of an employee survey show that both environmental policies and supportive supervisory behaviors can increase the probability that employees will try environmental initiatives. We describe environmental policies and supervisory behaviors that exist in firms that are committed to sustainable development and employee environmental initiatives. From the survey results, we draw some lessons for managers and organizations that would like to support employee participation in sustainable development activities.

Date: 2002
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