The export marketing information system: an integration of the extant knowledge

Leonidas C. Leonidou and Marios Theodosiou

Journal of World Business, 2004, vol. 39, issue 1, 12-36

Abstract: This article provides an integrative review of extant knowledge on the export marketing information system, based on input received from 27 studies conducted on the subject. A detailed analysis of research into the constituent parts of the system revealed that this is too atheoretic, fragmented, repetitive, non-programmatic, and inconsistent. Despite these weaknesses, it was concluded that: (a) with the exception of company size, the role of antecedent factors in influencing information behavior is not very clear; (b) the emphasis of export information needs is on customers, competitors, and pricing; (c) information is mainly acquired on a person-to-person basis; (d) the dissemination of information, although superficially examined, tends to be bottom-up and casual (e) proper information utilization enhances the quality of export management decisions, while at the same time satisfying the individual needs of decision makers; and (f) export performance is positively influenced by the synergistic rather than the individual effect of information behavior components.

Date: 2004
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