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An empirical investigation into the alternative strategies to implement the elimination of financial services

Paraskevas C. Argouslidis

Journal of World Business, 2004, vol. 39, issue 4, 393-413

Abstract: This paper examines the strategies that financial institutions use in order to implement the elimination of financial services. Through 20 in-depth interviews with managers of British banks, insurance companies and building societies, a set of ten alternative elimination strategies was identified. A mail survey (with a stratified random sample of 112 British financial institutions) indicated that the predominant strategy is to eliminate a financial service from new customers, while leaving its existing users unconditionally unaffected. However, the results revealed that the applicability of alternative elimination strategies is situation-specific, since it varies in relation to the degree of market orientation of a financial institution, to the intensity of market competition, to the austerity of the legislative environment and to the rhythm of technological change.

Date: 2004
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