Exploring Latin American family decision-making using correspondence analysis

Talha Harcar and John E. Spillan

Journal of World Business, 2006, vol. 41, issue 3, 221-232

Abstract: To maintain a position in the market place, it is important for marketers to have a good understanding of consumer purchasing patterns, particularly when marketing in the global markets. Understanding purchasing behavior in a cultural context is an important dimension of consumer research. In this article, three Latin American societies are studied in cross-cultural comparisons of husband and wife decision-making roles in the purchase of various goods and services in some how resembling environments. There are high degrees of similarities in family purchasing decision roles exist among the three countries. This study provides insights for managerial and public policy makers on the implications of cross-cultural similarities and differences in consumer decision-making. This paper is composed of six sections. The first two sections present an introduction and a review of the consumer decision life style literature. Sections Sections 3 and 4 offer a description and explains the methodology and research design used in this study. Sections Sections 5 and 6 provide an in depth analysis, discussion and conclusion of the findings. Finally, Section 7 outlines the managerial implications and limitations to the study.

Date: 2006
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S1090951606000101
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:worbus:v:41:y:2006:i:3:p:221-232

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/620401/bibliographic
http://www.elsevier. ... 620401/bibliographic

Access Statistics for this article

Journal of World Business is currently edited by David Collings and Jonathan Doh

More articles in Journal of World Business from Elsevier
Bibliographic data for series maintained by Catherine Liu ().