Anti-piracy effectiveness and managerial confidence: Insights from multinationals in China

Deli Yang, Gerald E. Fryxell and Agnes K.Y. Sie

Journal of World Business, 2008, vol. 43, issue 3, 321-339

Abstract: This paper examines the perceptions of the multinationals on the effectiveness of anti-piracy strategies and the interactions of managerial confidence in the intellectual property system in China on such effectiveness. The authors propose an anti-piracy model. Using data from 128 multinationals, the preliminary test demonstrates that anti-piracy strategies have a powerful effect on curtailing piracy explaining over 51% of the variations in the anti-piracy success. The level of managers' confidence in the intellectual property system in China strongly impacts on the relationship with anti-piracy strategies.

Keywords: Anti-piracy; strategy; China; Intellectual; property; Managerial; confidence; Manufacturing; Multinationals (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (16)

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