Multilingual organizations as 'linguascapes': Negotiating the position of English through discursive practices

Chris Steyaert, Anja Ostendorp and Claudine Gaibrois

Journal of World Business, 2011, vol. 46, issue 3, 270-278

Abstract: To address the complexity of multilingual communication, this paper applies a discursive approach to analyze how people account for the ways that specific languages are used in multilingual companies. Through our discourse analysis, we identify six different ways of accounting for language use. Further, we map the various tensions between these accounts through which we can understand how the rise of English alters the discursive negotiation in two different organizational contexts. Inspired by Appadurai's understanding of "globalization from below", we suggest the term linguascape to conceptualize how the flow of languages that cross a specific organizational space is discursively mediated.

Keywords: Negotiated; multilingualism; Discourse; analysis; Linguascape; Englishization; Globalization; from; below (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (17)

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